Video dramatically improves both user engagement and conversion rates
84% of internet users watch video (Comscore)and 52% of the time they respond positively to the advertiser's message (BIA/Kelsey).
More User Engagement
Video's key advantage over the traditional text and image based marketing is its ability to break through advertising clutter and engage prospects. By offering a passive engagement medium, your customers will be exposed to a larger percentage of your sales message with less effort on their part. This adds to the "stickiness" of your web presence as well - keeping customers on your site for a longer period of time, leading to higher conversion rates.
Enhances Your Company Image
VESEM™ provides you with high quality, professionally produced videos - and your customers can tell. Through video, your business is presented in a more professional and personal way, increasing customer trust and the overall perception of your business. And the more trust that’s built, the higher conversion rate you’ll have on your landing page.
Video Is Rapidly Growing
According to Comscore's 2010 report, more than 84% of users watch online video. This large consumer trend has surged online video advertising spending to $5.2 billion in 2010 (emarketer). Mobile video is also growing dramatically, and is estimated to be 66% of all mobile traffic by 2015- up 35 times from 2010 (Cisco).